The real hydrationby nature.
Clean-label RTD hydration juice for active India — organic jaggery, real fruit, and pink Himalayan salt. Built for gym bags, campus runs, and the fridge door moment.
Fresh. Hydrating. Real.
Gym + campus fridge pilots
- 0g added sugar
- No artificial flavors
- No synthetic colors
- No chemical preservatives
- Pink Himalayan salt
- 100% plant-based
Three pillars
Energy. Hydration. Electrolytes — without the synthetic story.
Energy from jaggery
Organic gud for steady fuel — not a mystery stimulant blend.
Hydration every sip
Ready-to-drink convenience for post-set thirst and Indian heat.
Electrolytes from Himalayan salt
Pink salt minerals you can explain out loud — no chemistry lecture.
Clean formula
Ingredients you can say out loud
No artificial flavors. No synthetic colors. No chemical preservatives. Just plant-based hydration built for Indian training heat.
- 1Purified filtered water
- 2Organic jaggery powder (gud)
- 3Natural fruit juice concentrate
- 4Pink Himalayan salt
- 5Natural fruit flavor extract
The lineup
Three flavors. Zero fluff.
Watermelon, Lemon, and Orange — cold fridge energy for fitness-first buyers who actually read the label.
Juicy cool-down after hard sets.
Sharp, clean finish for long sessions.
Bright citrus hit when the fridge door opens.
Formats
Sized for the set — and the restock
Start with fridge-ready packs that match how India trains: grab-and-go 200ml and a serious 500ml training size.
200ml
Compact fridge SKU for gyms, campuses, and impulse cool-downs.
Pilot pack500ml
Training size that anchors the category — priced at ₹70.
₹70 anchorWhy STAMINNOR
Premium clean CPG energy — for real Indian training
Not another synthetic can
Between energy drinks and medical ORS sits honest desi-natural sports hydration.
Label you can read out loud
Ingredients Indians already trust — elevated into a modern fridge format.
Built for real training heat
Made in India for India: gym bag, campus run, post-set thirst.
Go-to-market
Gym + campus fridges first. D2C when the habit sticks.
We win where rebuy happens — cold, visible, and next to the moment of thirst. Hybrid venue + early-access D2C follows the pilots.
01
Venue pilots
Stock gyms and campus fridges where fitness-first buyers already train.
02
Prove the pull
Track cold velocity, flavor preference, and restock signals in real venues.
03
Open D2C access
Invite waitlist members to reorder once they have tasted the fridge drop.
Early access
Get on the list before the first fridge drops
Tell us your city. We'll prioritize pilot venues and ping you when STAMINNOR is cold and ready near your training ground.
Gym pilots
Where rebuy habits form
Campus density
Athletes + student athletes
Club fridges
Same impulse moment
D2C reorder
After you've tried it